ThawSafe - Value Proposition

As part of week 5, one of the things we were asked to complete was a Value Proposition for our idea: ThawSafe. A Value Proposition is a case for why a customer should choose one product over another or in case no products exist, it should tell the customer why the advertised product will be of use and how it will help solve problems the customer has or may not be aware they have yet.

When creating the Value Proposition we started off by looking for statistics relating to food waste and food poisoning from thawed foods. We presented those statistics as the problem households face today and went on to look for more statistics about how much food waste can be prevented with proper freezer management. We presented those findings as 'pain relievers' for our value proposition.

Our value proposition resulted in looking like this.

References used:
[1] https://www.foodwaste.ie/web-images/Food-Waste-Prevention-Guide.pdf [2] http://www.thejournal.ie/food-cloud-social-entrepreneurs-ireland-3299027-Mar2017/z
[3] http://www.independent.ie/irish-news/health/potentially-lethal-form-of-food-poisoning-surges-to-highest-level-ever-here-30945330.html
[4]http://www.independent.co.uk/money/spend-save/consuming-issues-can-frozen-food-save-you-time-and-money-1979774.html

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