In order to gain experience in creating personas for our final idea: ThawFreeze, we prepared by creating a dummy one first. This 'trial-run' persona was created for Eye Cinema and our team started off by thinking up of which of our friends and family members would be regular cinema goers to base a persona off them.
Although it turned out that not many people we know of take pleasure in regularly attending cinema showings, we finally figured out one person we knew of and although it was only one person, it was enough for this exercise.
We started writing down the facts we knew.
Her name was Asia and she was a 21 year old student. Moving on to discussing her Behaviour and Habits we wrote down how often she visits cinema, which was roughly every 3 weeks and included a fact we all agreed was just as important, she likes to arrive to the showings very early, sometimes up to 40 mins and likes to sit and look at posters of upcoming movies.
After discussing what she found difficult or unpleasant about her cinema experiences, we noted down the overpriced food and expensive tickets as well as the not so friendly staff, lack of good theater conditions and the fact that age restrictions aren't enforced most times.
Moving on we put our heads together to get the Goals and we ended up with being able to watch movies cheaply and regularly which would be solved by a loyalty card or a day pass as well as making the cinema more clean so that the floors aren't as sticky.
On the right is a screenshot of the persona we created during todays class.
Although it turned out that not many people we know of take pleasure in regularly attending cinema showings, we finally figured out one person we knew of and although it was only one person, it was enough for this exercise.
We started writing down the facts we knew.
Her name was Asia and she was a 21 year old student. Moving on to discussing her Behaviour and Habits we wrote down how often she visits cinema, which was roughly every 3 weeks and included a fact we all agreed was just as important, she likes to arrive to the showings very early, sometimes up to 40 mins and likes to sit and look at posters of upcoming movies.
After discussing what she found difficult or unpleasant about her cinema experiences, we noted down the overpriced food and expensive tickets as well as the not so friendly staff, lack of good theater conditions and the fact that age restrictions aren't enforced most times.
Moving on we put our heads together to get the Goals and we ended up with being able to watch movies cheaply and regularly which would be solved by a loyalty card or a day pass as well as making the cinema more clean so that the floors aren't as sticky.
On the right is a screenshot of the persona we created during todays class.
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